From Airwolf to Zero in 25 Years
I was watching some daytime TV (not a frequent occurrence haha) and caught Erik Estrada of “CHiPs” fame pitching $50,000 plots of land in the middle of nowhere in Washington State. He was touting the community’s waterfront location and resort-like amenities, but it looked like the place had zero infrastructure. Just a bunch of overgrown weeds surrounding some mucky body of water. He also conveniently forgot to mention the 300 days a year of rain. The commercial was very poorly produced. And I’m no expert, but judging from the TV spot, his golf swing sucks.
Saw Ernest Borgnine pitching some Internet software or service a while back on some crappy cable channel (what the hell is the target audience? 90 year-old bloggers?). Lots of cheapo special effects, touting some ridiculous service I hadn’t heard of since. Dude, Ernest is a real actor. He was Dominic in “Airwolf”! He won an Oscar, was in The Dirty Dozen, and lots of other notable movies and shows that I’ve never heard of (I know almost nothing about pre-70s movies. I just remember once, when I was a kid, my dad walked by while I was watching Airwolf and exclaimed, “That’s Ernest Borgnine!” He certainly never walked by and said “Hey! That’s Scott Baio!”).
Best for last: California’s one-time gubernatorial candidate himself, Gary Coleman, of “Diff’rent Strokes” fame. Currently (or was about 6 months ago when I last checked) pitching Cash Call, which makes unsecured loans to people whose credit scores are lower than their shoe sizes.
I’m the first to say that work is work, no matter where, how or what. I don’t care if I sell pork bellies or Lamborghinis- if I can make a decent living at it and it’s legal, chances are it’s not beneath me.
But to go from being worshiped by fans worldwide a few decades back to pitching utter crap in late-night cable spots today has got to be one of the worst things that can happen to a person’s self-esteem. That’s not even considering the miserable financial condition they must be in today to have to do this kind of work.
Maybe we should start a Save the Starving Actors Fund. Wait, that’d cover like half the population of Los Angeles. That is, if you pronounce “actor”, “waiter”. Let’s change it to the Save the Starving Once-Famous Actors With Negative Investing Acumen Fund. I’ll donate my collection of Airwolf action figures. The ones I blew up with firecrackers back in the 80s.
Actually, I don’t pity Erik, Ernest and Gary and their legions of career-zombie cohorts. They had it good at one point and lost it, while many people go through life without having seen much true success at all (I don’t always pity them much, either, but that’s for another post).
But it does make me wonder. Happiness and success I think are often defined in relative terms: How we are doing compared to our past circumstances, relatives, friends and neighbors is often more important to us than how we are doing in absolute terms. Considering that, is it preferable to:
- Go from having everyone in the Western world (remember the Cold War?!) mimic you saying “wadjutokkinboutWillis!” two, three decades ago, only to wind up pitching $5,000 loans to drunks who think a freshly laundered wife-beater is “dressy casual”; or
- Have not had that
careerformer life in the first place. At least that way you’d spare your grandkids all the boring stories about the glory days, back when TV shows were all in 2-D.

